Are you a Glow Life girl, or a Slow Life girl?
When the clock hits midnight, are you preparing for a dazzling night out or a sleep mask?
Is your skin on display for the world? (They’re blessed btw.) Or reserved for you?
Do you go for goddess-level luminosity? Or natural, effortless radiance?
Whether you live the Glow Life, or the Slow Life — Vaseline has skincare that gives you LIFE.
From stunning shimmer gel oils to maximize your glow, to state of the art hydrating lotions.
Through TVCs and social-first launch content featuring ultimate Glow Life Girl @janacraig_ (Love Island Season 6) and Slow Life Girl @jennelle.eliana, Vaseline invited skincare lovers everywhere to rally behind the skincare motto and lifestyle they identified with.
The brand then ran a massive surround sound campaign with Glow Life and Slow Life influencers, and followed up with a lush pop-up event in NYC. The 360 campaign truly showcased how Vaseline can fit into everyone’s glow or slow lives, with the hero product selling out on Amazon for weeks.
Role : Creative Director. Oversaw and crafted campaign from start to finish.
