Looking for a job after college has always been a nerve-racking experience. Throw in a horrible job market and an extremely anxious generation, what could possibly go wrong?
So Upwork decided to support Gen-Z in their search with a post graduation playbook - a week of helpful and engaging social content that sets them up for success - and gently remind them that freelancing can get them that elusive work experience that every job is asking for.
As project lead, I directed the full campaign from concept and art direction all the way to the influencer content, where we partnered with talent like newest SNL cast member Jane Wickline and Rasik Kaiser.
Role : Creative Lead / Associate Creative Director
Agency : Workshop @ Upwork