THE ASK
Pedigree, a long-standing supporter of dog adoption, came to us with a challenge: create an impactful,
innovative idea to help promote National Adopt-a-Shelter-Dog month.
They wanted to encourage people to consider dog adoption, while also having some fun.
THE IDEA
We tapped into the AR selfie mask craze on social media to create the first dog mask that helps shelter dogs get adopted.
Featured in : Forbes, Fast Company, Adweek "Ad of the day", Adage, Lürzer's Archive, Directory Magazine, Business Insider and more
Shortlisted for the Webby Awards — Best Use of Earned Media
Shortlisted for the One Show — Innovation in Interactive, Branded Social Post
Shortlisted for the AICP Awards — Next Social