THE ASK
ExxonMobil is one of the few major energy corporations that are actively investing in innovative and clean production methods. However, nobody knows about this. Especially among younger audiences, ExxonMobil just doesn’t equate to sustainability. The client asked us to create a campaign that would resonate with Gen Z and millennials, showcasing the positive changes that ExxonMobil is trying to implement.
THE IDEA
Tapping into the Miniature Cooking obsession among younger audiences, we created a campaign that showed fully functioning miniatures of green energy farms and stations. Every experiment featured a real initiative by ExxonMobil and produced real fuel (very little of it!) to run miniature electric engines.
Role : Senior Art Director
Agency : BBDO Worldwide
Shortlisted for the 24th Webby Awards — Branded Content