Band-Aid commercials have always been the same — a child with a grazed knee runs to a mother in distress,
she pulls out a Band-Aid and makes the boo boo go away. For the launch of the new premium product “Hydro Seal”,
the client wanted a campaign that would truly highlight the product’s outstanding performance in a thumb-stopping way.
So we decided to create a new kind of stress test and show the product on the hands of artists,
whose work requires the most unexpected physical performance.
Role : Art Director
Agency : BBDO Worldwide