We all remember how badly we wanted to turn 21, pull out our glossy new IDs and buy our first drink.
So imagine having to wait for your 21st Birthday for 84 years.
Featured in : USA Today, Entertainment Weekly, People Magazine, Us Weekly, E!, Fast Company, Business Insider, Mashable, Daily Mail, Adweek "Ad of the day", Adage and more
6.1 million views across accounts on Instagram and Youtube / 500 million impressions in 1 week with zero paid media
One Show Finalist — Online Films & Video – Long Form
Arlene became an instant icon among the brand’s followers and fellow leap day babies. She was so popular that Aviation Gin brought her back for Ryan Reynold’s birthday post.
Role : Senior Art Director
Director/Editor : Bryan Rowland
Agencies : 160over90 x Maximum Effort